If you have a basic understanding of Pay-Per-Click Search Engine Marketing and are trying to determine which firm is right for you, or you want to take your PPC campaign to the next level….
then you will appreciate that simply depositing a visitor to your web site’s home page is a great first step, but only scratches the surface in terms of what is possible, especially if your product or service requires building a relationship with your prospect.
So if search engine marketing is something you think you would like to try and you are willing to commit to a minimum level of spending, a simple Google search will produce several firms that will be glad to come up with lots of keywords for you that are guaranteed to bring more visitors to your web site.
However, if you are not careful, they will have little regard for what kind of traffic they produce and very few ideas about what you should do with the traffic once it is deposited on your site. That’s because they are motivated by the number of keywords they come up with or the amount you spend on click charges, and not about what you want, which arequalified sales leads that generate new business.
Here is another important point that you should consider. If you sell a product that could be considered an “impulse buy” or a “one-step sales process”, then simply sending visitors to your site may work for you. However, if you feel you need to develop a relationship with a prospect over time, you will want to have a process that establishes your credibility, builds trust and gives you an opportunity to stay in touch with that prospect as their needs change and their buying cycles revolve.
That is why I have a different approach. I combine the benefits of a well managed Pay-Per-Click campaign with a results-oriented consulting model that looks at marketing as a process that needs to be optimized to achieve a result. And that result is not simply to see how many keywords I can come up with. The result I strive for is generating qualified sales leads, integrating these leads into a sales process and using collateral you probably already have to maintain an on-going relationship so that when your prospect is ready to make a purchase, you are foremost in their mind.
When it comes to optimizing the selling process, PPC offers some unique tools that can significantly reduce the optimizing cycle time. For a more detailed explanation, please visit the page titled PPC Implementation Strategies.