Google Ads Coaching Session

recorded audio & screen capture using

A Fast, Efficient and Cost-Effective Way to Get Your Google Ads account back on Track or pointed in the right direction

So you have tried your hand at creating and managing a Google Ads campaign yourself and you’re not happy with the results. You have decided to look for professional help, but everyone you talk with says:

• We can’t help you because you aren’t spending enough money on your click charges (ad-spend) or
• You don’t have enough keywords to meet our minimum charges or
• You need to sign a long-term contract or
• You need to pay a big up-front fee.

But you just want someone who knows what they are doing to take a quick look at your campaign and your web site, and let you know:

• Is my account set up properly: campaign settings, ad groups, keywords, matching options, bid amounts, ad copy, etc.?
• Is my web site optimized for Google Ads and pay-Per-Click advertising?

Well, now you have an option you can afford and it’s called an Google Ads Coaching Session!

I offer a recorded webinar session using www.GoToMeeting.com (up to 1 hour) and I’ll even send you a link to the recorded web conference mp4 file that you can download and replay whenever you want. All for only $300. How’s that for low-cost, customized help and real value?

Plus, if you decide to use my consulting services (10 hour minimum) I’ll give you one additional hour FREE!

How does it work?

• I’ll send you a PayPal invoice for $300. (no eChecks please)
• Send me an email with your Google Ads Client ID number, website URL and anything else you want me to look at, along with the time you would like to have the call.
• I’ll send you an email with a link to GoToMeeting and the session ID.
• We both dial into a conference bridge. Together we will go over your campaign and look at your web site, landing pages and anything else you want. Perhaps your competitor’s website or a new website design you have been considering. I will record the meeting and follow up with an email containing a link to the mp4 file of our conversation.

That’s it. When would you like to begin?

Here are some examples of the topics we might discuss on the call:

• Ad preview tool
• Keyword tool
• Google Places for local businesses
• Google Analytics
• Google Webmaster Guidelines
• Hal Varian YouTube video on the Google Ads auction & quality score
• XML Site Maps
• In your Google Ads account
  • Timeframe
  • What campaigns you are viewing
  • Conversion tracking
  • Search vs Display
  • Columns (campaign view, ad group view, keyword view)
  • Campaign settings
    • Location targeting
      • Benefits of using metro areas
      • How Google determines where to display your ad
  • Ad Groups
    • Default Max Bids
    • Averages
    • Keywords
      • How tight is the theme?
      • Match types
      • Status bubble
      • Bid amounts based on value
      • CTR (1% rule)
      • Position (3-6 is usually the best ROI)
      • Quality score
      • Low search volume (how it relates to matching options)
      • Below first page bid
      • Search terms
    • Ad copy
      • Relevant to keywords
      • Relevant to landing page
      • Importance of split-testing

If this sounds like it might be a good solution to your current dilemma, give me a call or use the form on my Contact page.