What’s so important about testimonials?

Testimonials build trust and establish credibility. I assume you want to know that I have real customers with some of the same challenges you face, and you want to know how I’ve been able to help them.

I work with businesses that have monthly click charge budgets from $150 – $150,000. They have campaign objectives that range from e-commerce (selling online), to simply wanting the phone to ring. These companies range in size from one-man shops, to thousands of employees with annual revenues of zero to $300+ million. Their service areas are as small as a 20 mile radius, to the entire English speaking world.

Here are a few of my clients who I think represent a good cross-section of my work and this is how I describe the type of relationship we have: Coaching – You do most of the work, Campaign Management – I do most of the work, Consulting – we share the work. For a more comprehensive explanation, read my post titled What is the right relationship.

• We have full trust in John and wisely heed his advice. Our cost per conversion is now at a record low and our volume is steadily growing. John is not only extremely astute, professional and diligent, he is a pleasure to work with, providing us with insights that extend into all our online marketing efforts.

  Industry: Software development

  Background: At the time I began working with Atlassian, all their Google Ads management had been done internally.

  Previous Google Ads experience: Multiple employees who had a basic understanding of Google Ads.

  Type of relationship: Campaign management & Coaching, with considerable collaboration on market and product knowledge.

  Google Ads channels: Google Ads search

  Results: We achieved a record number of conversions at a lower cost per conversion. Atlassian has annual sales over $300M. When I worked with them back in 2009, I was the right resource at that time. The success we obtained convinced them they needed to significantly increase their commitment to Google Ads. They hired someone from Google to head their Google Ads efforts.

• John is a veteran Google Ads expert who’s seen it all, but he’s also much more. He becomes fully invested in your business success – advising you on marketing strategy, introducing you to other experts who can plug critical holes in your business, and always looking for solutions where everyone wins. I learned a lot from John when I was starting out, and as we continue to pass referrals back and forth I know that our businesses will continue to succeed together.

  Industry: Internet Marketing & Google Ads Consulting

  Background: When I met Andrew he was focused primarily on website development and business consulting. He had been using Google Ads for some time and had several clients. He realized that there was a lot to Google Ads that you could only learn through experience or from another seasoned professional.

  Previous Google Ads experience: Andrew had years of personal Google Ads experience.

  Type of relationship: Coaching – Andrew and I continue to work together and refer clients to each other.

  Google Ads channels: Google Ads search

  Results: Andrew was able to take his knowledge of Google Ads to a new level.

• Finding John was the best thing that could have happened to our pay per click advertising efforts. For a very reasonable cost, he completely re-vamped our existing campaign to make it more productive and efficient. After that, it was a no-brainer to hire him to manage our Bing and Google Ads campaigns. Having John take charge saved me valuable time and insured ongoing, quality results.

  Industry: Psychotherapy

  Background: They knew Google Ads was producing new business, but weren’t able to take it to the next level. Rather than invest more of their own time and effort, they decided to hire a professional.

  Previous Google Ads experience: Margie’s understanding of Google Ads was as good as any business owner I’ve worked with. However, she was smart enough to realize that there were better things to do with her time than to become an expert at Google Ads.

  Type of relationship: Began as Consulting and evolved to Campaign Management

  Google Ads channels: Google Ads and BingAds search

  Results: Increased number of leads and new clients from PPC, at a lower cost per lead. Better quality of lead and less wasted ad spend.

• I had been using Google Google Ads for a long time, but my strategy was limited to periodically increasing my bids and updating negative keywords. To make matters worse, there were no real performance measurements in place. My monthly spend was out of control. I tried hiring a large internet marketing firm but found myself relegated to a low-level account manager with limited experience and expertise. Then I found Search2sales through a Google search (a good sign) and I was impressed by John’s integrity, his experience, the depth of his knowledge, and his comprehensive grasp of the Google Ads process. Now my Google Ads campaigns—and expenses—are streamlined, effectively focused, and routinely monitored for performance. I can rest assured, knowing my online marketing is in capable hands. I recommend Search2sales without reservation. If you’re looking for the real deal, look no further.

  Industry: Voice and speech coaching

  Background: Jay is like many of my clients who tried Google Ads on their own, found it could produce results, but then realized it was a lot more complicated than he originally thought. He made the decision to seek professional help, but experienced what so many small business owner discover. That most agencies talk a good game, but once they get your business, they back up the school bus and throw you into a sea of bureaucracy that leads to one frustration after another.

  Previous Google Ads experience: Some novice personal experience and too much experience dealing with agency bureaucrats and inexperienced account managers.

  Type of relationship: Campaign management

  Google Ads channels: Google Ads and BingAds search

  Results: More leads and clients at a lower cost per lead. Less wasted ad spend. Perhaps most of all, the confidence knowing that he has the right person managing his Google Ads account. Google Ads has allowed Jay to advertise world-wide and deliver his service via Skype.

• Our Google Ads campaign was initially created by our website developer. I had nothing to compare it to, but felt our campaign could be improved. I was amazed and delighted by what John was able to do. While maintaining a fixed monthly budget, our web site visitors doubled and our cost per click decreased by 50%. What a difference!

  Industry: Financial Services

  Background: His Google Ads account had been developed and was being managed by his web developer.

  Previous Google Ads experience: No personal experience, only a few months of advertising with Google Ads

  Type of relationship: Campaign management. Joe was not interested in learning Google Ads or being involved in the process anymore than necessary.

  Google Ads channels: Google Ads search

  Results: In only a few weeks, I was able to increase his qualified visitors by 100% and lower the average CPC by 50%, while maintaining the same monthly ad spend.

• More leads, better leads, higher CTR, lower CPC and much better ROI. I also feel I know what’s going on in my Google Ads account and I’m part of the process. What more is there to say, other than I wish I had found John a lot sooner! I’m fortunate to have the opportunity to work with John. He provides exceptional value through his detailed knowledge and experience and I trust his judgment.

  Industry: Environmental Services

  Background: Click charges were escalating quickly and the quality of visitor was not where it needed to be. As the business owner, Paulo knew he didn’t have the time or the inclination to become an Google Ads expert, but felt he needed to make further investments in search engine advertising because that’s where his prospects were looking.

  Previous Google Ads experience: Paulo had a good working knowledge of Google Ads, but not enough to take his campaign to the next level.

  Type of relationship: Campaign Management

  Google Ads channels: Google Ads and BingAds search

  Results: Better quality of visitor, more leads, increased accountability through Analytics and conversion tracking.

• We are a B2B company and a lot of our budget was unfortunately being spent on consumers. We worked with other PPC companies and even tried managing our campaigns in-house, but struggled to get the results we were hoping for. Since working with John, we have had a dramatic drop in our ad spend, while at the same time receiving an increase in both the number and quality of leads. Because John uses a collaborative process, I personally benefitted by having a much better understanding of not just PPC, but online marketing in general.

  Industry: Temporary Equipment

  Background: TOPP used a few outside agencies and even tried developing the internal expertise, but struggled to achieve a reasonable ROI. Realizing that developing the necessary internal expertise was just too costly and time-consuming, they once again turned to an outside professional. When TOPP was eventually purchased by Sunbelt Rentals, a much larger company, they terminated my services.

  Previous Google Ads experience: Multiple agencies and internal expertise

  Type of relationship: Consulting & Campaign management

  Google Ads channels: Google Ads search

  Results: More leads, better quality leads, lower cost per lead and a considerably better understanding of online marketing

• John is the most involved, purposeful and detailed PPC manager I have ever worked with. He cares about understanding my specific business. His process is not going to happen overnight, but it does work. My campaign is now getting more qualified visitors than ever before, and not just wasted clicks. I would highly recommend John to anyone who has a sincere desire to improve their campaign, the right way!

  Industry: Water purification

  Background: Maria used a combination of her own Google Ads expertise and outside consultants

  Previous Google Ads experience: Maria has a very good understanding of Google Ads for a business owner

  Type of relationship: Consulting

  Google Ads channels: Google Ads search

  Results: More leads, better quality leads, lower cost per lead

• I had been looking for a true PPC expert for some time. Most of the major company vendors only sent sales people who only knew their product lines. John impressed me from the start as he actually provided substance without the usual sales hype. He was very detailed and delivered several quality campaigns. He has definitely improved our presence with quality leads. I strongly recommend him to all unless you are a competitor.

  Industry: Attorney

  Background: Robert had been managing his account mostly by himself, with some assistance from Google. He wasn’t happy with the performance, but mostly lost confidence in his ability to know how to make Google Ads work. He was spending far too much on poor quality visitors and not able to gain exposure to the right ones.

  Previous Google Ads experience: A few years of learning on his own with some help from Google. Not enough needed to be competitive and cost-effective in a hyper-competitive market like “attorneys”.

  Type of relationship: Campaign management. Robert came to realize that it was just too complicated to chance adjusting anything but pausing his campaign or adjusting the daily budget.

  Google Ads channels: Google Google Ads & BingAds search

  Results: Higher quality of visitor, better CTR, eliminated wasted ad spend, improved location targeting

• I appreciate John’s attention to detail and availability even on weekends! I consider him to be a valued member of my team.

  Industry: Psychiatry & Psychotherapy

  Background: Laura was referred to me by her business coach. She was about to take her business to a new level, which required that she delegate more of the tasks that she might otherwise would have done on her own, but simply didn’t have the time or the inclination.

  Previous Google Ads experience: Some personal experience, enough to appreciate the complex and dynamic nature of Google Ads.

  Type of relationship: Campaign management

  Google Ads channels: Google Ads search

  Results: We were able to establish a steady stream of well-qualified local prospects, but perhaps what is more telling is that we have helped expand her market nation-wide and test several new offerings.

• John is an absolutel pleasure to work with. I’d be running Google Ads for several years, but was ready to have someone analyze my market and take my campaign (and budget) to the next level. John was clear and upfront about his pricing, and was able to really maximize my campaign budget and really help me understand my ROI.

  Industry: SaaS (Software as a Service)

  Background: Christian was managing his own Google Ads account, but realized Google Ads was becoming to complex and time-consuming

  Previous Google Ads experience: A good working knowledge of Google Ads

  Type of relationship: Consulting – Christian was an essential part of the optimization process.

  Google Ads channels: Google Ads search

  Results: More leads, better quality leads, higher CTR, higher impression share, less wasted ad spend, better location targeting and accountability

• We managed our own Google Ads account for years. When it became clear I was spending far too much time on Google Ads and losing confidence in my ability to keep up with the dynamics of PPC, I went looking for professional help. In just a few months, John was able to decrease our monthly click charges by 63%, decrease our CPC by 45% and increase our CTR by 600%. We just had our best year ever!

  Industry: e-commerce

  Background: David had been managing his Google Ads account on his own when he came to the realization that he needed help from a professional if he was to take Google Ads to the next level. I worked with David for about two years before he moved on to the next chapter in growing his business. Given my business model, this is a familiar scenario. I don’t claim to be an expert in e-commerce, but in some cases, I can provide just what the client needs at a particular point in their business evolution.

  Previous Google Ads experience: David had several years of personal Google Ads experience

  Type of relationship: Campaign management

  Google Ads channels: Google Ads search

  Results: Significantly improved metrics for CPC, CTR, ad spend, but most of all, more business and a much better ROI from Google Ads

• I was pleasantly surprised by the number and quality of the leads we have received after starting our Google Ads campaign with John. Our jobs are typically generated thru leads we develop internally and I anticipated attracting a only a few repair customers a year using Google Ads. With John’s help in guiding our program, we are generating quality leads for our repair work and for larger project work as well. Many of those leads translating into jobs. We could not be happier…..John has provided excellent guidance in managing our Google Ads campaign.

  Industry: Commercial Roofing
  Background: They had a website, but there was no effort to promote it on search engines.

  Previous Google Ads experience: Neither Doug or anyone at the company had any previous Google Ads experience. Doug made a real leap of faith because his decision was purely based on trust.

  Type of relationship: Campaign Management – I send Doug a monthly report that he can relate to. It contains a list of the user search queries and other associated metrics.

  Google Ads channels: Google Ads search

  Results: Doug can attribute several new clients of significant size directly to his Google Ads campaign. The ROI from Google Ads has been very positive.

• Within a month of launching a local Google Ads campaign, our call volume doubled, as did our number of new patients. That stream has continued every month, and our monthly Bing & Google costs are surprisingly low.

  Industry: Functional Medicine

  Background: Avery was referred to me by her business coach. She has a team of focused professionals managing different segments of her online presence; strategy, web design, copywriting, web development and I handle her Pay-Per-Click search engine advertising.

  Previous Google Ads experience: No personal Google Ads experience

  Type of relationship: Campaign Management – I designed, developed and manage the account, but receive some market & Industry information from the client. It is a collaborative effort.

  Google Ads channels: Google Ads and BingAds search

  Results: We were able to create a steady stream of leads for her local business. We are also working on programs to expand into new markets.

• I tried using SEO with mixed results. It was a long and relatively expensive process, which I was not comfortable with. I tried using PPC (Google Ads), but it was also costing me a lot, consumed too much of my time and I just knew I wasn’t managing it efficiently. What drew me to John was his comprehensive website, but what sold me was his sincere interest in me and my business. In only a few days he produced a totally new campaign that was much more effective. It was the smartest money I’ve ever spent.

  Industry: Photographer

  Background: Like me, Robert is a one-man operation. His industry and his advertising channels were undergoing dramatic change. His industry was moving from analog to digital and leads from traditional channels (word of mouth, Yellow Pages, etc.) were drying up. His business was heading in the wrong direction. He knew he needed a better online presence, but was not equipped to go it on his own. He tried SEO without much success and quickly became overwhelmed with Google Ads.

  Previous Google Ads experience: Only the most basic understanding of Google Ads

  Type of relationship: Consulting, only because he could not justify the expense of campaign management

  Google Ads channels: Google Ads search

  Results: We were able to significantly increase the overall quality of visitors and reduce his cost per lead.

So what do you think?

Can you relate to these businesses? If so, why don’t you see if we are a good fit.