• I’ve designed or managed over 1,000 PPC campaigns in over 250 accounts, in almost as many markets.
• I’ve managed over $25 million in PPC ad spend, which led to $500 million in new sales.
• I have been a certified Google AdWords professional since 2005.
• All I do is PPC and 95% is AdWords. I don’t do SEO, social media, web development or graphic design.
• I’m a seasoned professional with over 25 years in sales, marketing & technical consulting, before doing AdWords.
• Other agencies hire me to learn advanced AdWords techniques or manage their best client accounts.
• Entrepreneurs hire me to perform due diligence on a company’s AdWords account before making an offer to buy the business.
• I’m trusted around the world. Including the US, UK, Canada, Costa Rica, Russia, South America and Australia.

• You are not impressed by larger firms with lots of people. In fact, it concerns you. You have little use for Account Managers, Customer Service people or technical experts. You want to work exclusively with the person managing your account and be an integral part of the process.
• You don’t like the idea of paying an on-going monthly fee, for an indefinite period, with no tangible relationship between what you pay every month and the work that is actually done.
• You may only want to be coached or tutored on how to improve your AdWords account or optimize your landing pages. If it turns out to be more complicated or time-consuming than you thought, you can move more towards a consulting model or even full campaign management.
• You’d like a long-term relationship, but only want to pay when work is actually performed.

• You get 100% of my attention, 100% of the time because it’s just me. You know exactly how much time and effort I’m putting into your account and you can slow down or speed up at will.
• You pay for exactly the expert help that you need, when you need it, for as long as you need it, and nothing more.
• I can tailor a relationship that matches your level of interest and expertise. Are you simply a numbers person; that’s fine? Are you interested in the art and science of Google AdWords; no problem? Want me to teach you how to maintain your account on your own; I do it all the time?
• I’ll feel I’ve succeeded when you are delighted with the impact on your bottom line, even if you no longer need my services.
• Unlike SEO, which is an on-going battle to establish or maintain your ranking, PPC, when done properly, can quickly reach a point where it requires very little on-going maintenance. Firms that charge based on a monthly spend; tend to slow-roll your project. That’s because they are “feeding the beast” that is their constant overhead.

While I don’t consider myself an expert in related skills such as SEO, web development, copy writing or graphic design, I know enough to be able to recognize talent when I see it. Over the years I’ve developed relationships with people who are experts in these areas and I deal with them on a regular basis. If you need help in these areas and you would like me to make an introduction and perhaps oversee the integration of their work into your AdWords campaign, I can do that. That way they become accountable to both you and me.