Because this is what you have been looking for …..
Experience – I have been creating and managing PPC campaigns, primarily Google Ads, since 2002, professionally since 2004. During that time I have designed or managed over 1,000 campaigns, worked with over 250 clients in almost as many industries, managed $25 million dollars in ad spend, that resulted in $500 million dollars in revenue.
Value – When you look at the methodology, I use, you will see that I divide the work into five distinct phases; Start-up, Development, Website modifications, Fine-tuning and Mature, with costs based on the actual work performed, not your monthly ad spend, the number of keywords in your campaign or some arbitrary fixed amount. There are no contracts, set-up fees or on-going expenses. You choose what kind of help is right for you, and when the campaign matures, you have an established relationship with a professional Google Ads consultant who is intimately familiar with your account and is available on an as-needed basis. There is no “minimum monthly fee”. Now that’s value!
Differentiation – While I completely understand that you may chose to budget your PPC management costs as a monthly expense, the fact is that PPC, unlike SEO, can achieve a mature state or be on autopilot relatively quickly, if it is done correctly. Most firms want to hook you into a fixed monthly fee for an indefinite period. They hope you will be happy with some short-term improvements, often leaving many other opportunities untouched. Meanwhile, you continue paying the monthly fee and become dazzled by a flood of relatively meaningless reports. On the other hand, my process is completely transparent, engaging and designed to deliver maximum value. When the work is done, your cost for my service drops to zero!
Flexibility – Whether you will be creating your first internet marketing campaign, looking for ways to improve your existing campaign or you would like to be mentored in the finer points of the Google Ads program, it makes no difference to me. I will spend the time in whatever way is most beneficial to you. Getting your account to the point you want it is a journey and you decide how quickly we get there. If you want me to do all the work, I will. If you want me to coach you on how to do it, that’s fine also.
Cost – If you have been shopping around, you may have noticed a sizeable difference in the cost to design, implement and manage a PPC campaign. There are several reasons for this, which are not appropriate to go into here. However in almost all cases it comes down to cost structure. As an independent consultant, I have minimal overhead, which translates into lower costs to you, the client. You only pay for the time I spend on your project. You are not committed to any on-going expense or contract. My fee is $100/hr.
Collaboration – Unless you are intimately involved in the process of designing your Google Ads campaign, how can you expect your account to be optimized? If you aren’t given an opportunity to provide specific information about your precise geographic market, competitors, products or service you don’t have or don’t want to promote, you are throwing away your money on poor quality visitors. This is why my one-on-one, collaborative process is well worth the investment of your time and money. Other firms that offer lower costs or cookie-cutter their process, won’t take the time to do what’s necessary.
Minimal risk – My services are designed to provide the most value with the least amount of risk. You may cancel my service at any time if you are not completely satisfied and any unused fee will be returned without question. This puts the onus on me to continually deliver value.
Personal attention – The first thing that you will notice is that you are dealing directly with me. I am the person who works with you through the sales process, defines your requirements, delivers the service and provides support. I will be the only person you deal with.
Focus – PPC is all I do and 95% of that is Google Ads. I also create and manage accounts on Bing Ads. I don’t do web development, SEO, social media graphics design, copy writing or any other form of marketing or advertising. I specialize in Google Ads and how to use it to drive qualified traffic to your website and how to get the visitor to do what you want them to do, once they get there. It’s called conversion optimization.
Process – Becoming book smart on the finer details of Google Ads is still a long way from being successful at creating and managing campaigns. Having developed over 1,000 campaigns for at least that many products and services has helped me develop a proven process that works. Knowing what to do, when to do it and what to expect, is what separates the novice from the professional.
Transparency – Some agencies want to create and maintain your Google Ads campaign within their own account. This means that you must pay them each month for click charges instead of paying Google directly. There are several drawbacks to this approach. Here are a few:
1) How do you know they actually spent what they charged you for click charges? 2) If you later decide to manage the campaign on your own or move to another agency, they might not give you the campaign structure or historical data. 3) Even if they did give you the campaign data, moving it to another account would have a negative impact on performance. 4) Google Ads has a feature called “Change History”, which lets you see what was done to your account and when. Unless you have access to the account, you don’t have access to the change history.
I only create and manage accounts owned by the client. You pay the click charges directly to Google and you can see everything I do by reviewing the change history. If you decide later to manage the account yourself or give it to another agency, you simply terminate my access to your account and everything is maintained. That’s what I call transparency.
Integrity I did not solicit your business. You found me.
More than you expected – If you haven’t noticed already, in my company there are no sales, customer service, accounting or “management” people to deal with. It’s just me. That means you get the full benefit of my 25+ years of experience in sales, marketing and technical consulting in everything I do.
Many of my clients are pleasantly surprised to find they are dealing with someone who not only knows the art and science of Google Ads, but has a much broader view of marketing, sales and customer interaction. Whether we are discussing the finer points of search engine algorithms or how to enter a new market, I bring a level of competence you might not have anticipated.
While I do not develop websites for clients, I do have a keen understanding of how visitors from search think and act. You see, delivering qualified prospects to your web site is only the beginning. What you do on your web site is as important as how you treat a prospect that walks through the front door or calls you on the phone. Marketing is about how you get a prospect to the front door, sales is about what happens when they walk through the door. I can help you with both.
Want to know more……
Please go to my Contact page and fill out the form.
